Honeyed sand. Burnt terracotta. Olive that leans just a little sage-y. There’s a quiet rebellion happening in the world of rug color and it’s dressed head to toe in earth tones.
Gone are the days when bold jewel shades stole the spotlight. Lately, it’s all about the grounded, the lived-in, the low-key luxe that whispers, “I know style,” without screaming it from the floorboards.
At ARS Colors, we’ve always believed that color is more than a shade—it’s a statement. But now, more than ever, that statement is leaning into softness.
Think clay, stone, ash, chalk, wheat, fog—tones that feel like they belong not only in your living room, but in nature’s moodboard. And while everyone else is having their olive-oil-cake moment in the kitchen, we’re serving olive-hued rugs with a side of tonal harmony in the living space.
Let’s get one thing clear: ARS Colors is a color referencing tool used to minimise dyeing errors. That means we don’t just help you pick the “right” color. We help you make sure it shows up exactly the way you intended—whether it’s a moody mushroom brown or a barely-there blush beige.
From the pom box to the final fabric, our role is to keep the color journey on-point and error-free. Because no one deserves a khaki when they asked for camel.
But beyond the logistics (which we secretly love, by the way), we’re kind of having a love affair with this current wave of grounded tones. They feel intuitive. Organic. Effortless.
The way a room suddenly feels taller with a washed limestone base. Or how a rug in muted rust makes your vintage brass lamp look five times more expensive. Earth tones don’t just work with interiors—they work with moods. They calm things down. They layer in warmth without dominating the space. They’re what neutrals want to be when they grow up.
This rise in earthy hues isn’t a fluke. It’s a movement. Designers are leaning into it. Stylists are building entire palettes around it.
And we, at ARS Colors, are quietly thrilled every time someone selects a sun-dried apricot or a dusky eucalyptus from our shade library. It tells us what we already suspected: people are craving tactility.
Tones that feel like something you can touch. Textures you want to sink into. Rugs that aren’t just décor, but mood-setters.
Of course, working with this palette doesn’t mean playing it safe. The beauty of ARS Colors is the range—the micro-variations, the tonal shifts, the ability to fine-tune that perfect in-between shade that feels neither too cool nor too warm.
It’s those “is it clay or is it blush?” moments that excite us. That perfect, tone-on-tone harmony that looks like it belongs in a Parisian apartment or a Malibu retreat. These aren’t just colors. They’re curated expressions of restraint—and we’re here for every single shade of it.
What makes this trend so captivating is its staying power. Earthy hues don’t just flash through a season. They linger. They evolve.
They’re the go-to backdrop for artful minimalism and the best supporting actor in maximalist interiors. And as designers continue to seek depth and subtlety over spectacle, we’re ready—pom boxes open, references set, and tones at the ready.
So if your next project is calling for a sandstone that doesn’t skew too yellow, or a warm beige with just the right dose of grey, you know who to call.
At ARS Colors, we’ve mapped out the chromatic landscape—and earthy tones? That’s our terrain.
Because while trends may fade, good taste—like a perfectly dyed rug—sticks around. And it usually comes in shades of soil, stone, and sun.
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